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Standing out as socially responsible company is more important now more than ever. Socially
responsible campaigns are ourtperforming traditional methods and the benefits have a rippling effect. 
Implementing programs support the community and businesses gain, increased sales, visibility,    
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customer loyalty, company trust, employee loyalty, corporate image and more.
 
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How does being socially responsibile
work for your benefit?

 

 

    Here are some compelling statistics.  

Increase Sales

    89% are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.

     

    Build Trust

    83% will trust a company more if it is socially responsible.
     
    Build Brand Image

    74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause.

     

    Get Referrals

    66% will consider a company’s social commitment when deciding whether to recommend its products and services.

     

    Employee Loyalty

    79% want to work for a company that cares about how it impacts and contributes to society.

     

     

               (Statistics from The 2006 Cone Millennial Cause Study)

     
     
    What is the potential in
    supporting a cause?
     
     
       Here are just a few of the wildly successful progams.

    Coca-Cola:  Coca-Cola donated 15 cents to Mothers Against Drunk Driving for every case of Coca-Cola bought during a 6-week promotion in more than 400 Wal-Mart stores. Coke sales in these stores increased 490% during the promotion.

     

    TUMS:  through its “TUMS Helps Put Out More Fires Than You Think” campaign, TUMS pledged to donate 10 cents to the First Responder Institute for every bottle of TUMS sold. In addition to donating $238,000 to the Institute, which in turn funded 60 fire departments throughout the United States, TUMS saw a 30% increase in the number of displays shipped to stores and a 16% increase in sales volume.

     

    Briggs & Stratton:  Briggs & Stratton worked with the National Wildlife Federation to educate the public on the importance of lawn mower maintenance in cutting pollution emissions. After sponsoring a website, www.tuneupmonth.com, that included  tips for reducing pollution and energy inefficiency, the company saw a tripling of tune-up kit sales.

     

    Dollar-Rent-A-Car: Dollar-Rent-A-Car joined forces with the Special Olympics, donating $1 to the nonprofit for every car booked during the 6-week campaign. Bookings by travel agents increased 25% during the promotion.   

     

    See more Case Studies

                 (Case Studies from the causemarketingforum.com and other sources)